Tokyo甘味物語
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Tokyo甘味物語
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Old meets New—
Nowhere in the world will you find a city
that offers so many varieties of
confectionary as “Tokyo”

Old meets New—
Nowhere in the world
will you find a city
that offers so many varieties of
confectionary as “Tokyo”

Tasting “confectionary” is a joy shared by the world that goes beyond language and ethnic barriers. The cultures of traditional Japanese confectionary that has been in existence since the Edo period and Western confectionary that has evolved from the Meiji period have taken root in Tokyo and given birth to a vast diversity of confectionaries that are at the top level in the world. Tokyo is truly “The Sweetest City” in the world.

“The Sweetest City, Tokyo” project is a series of reports that give a comprehensive introduction to the “confectionary” of Tokyo from traditional well-known confections that continue to be enjoyed today to the latest confections that have evolved over time while still retaining their historical roots.

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This project is aimed at spreading the word about Tokyo’s charms through so many varieties of confectionary. The Asahi Shimbun Company is conducting various programs as part of the Project for Unearthing the Charms of Tokyo*.
*The Project for Unearthing the Charms of Tokyo is devoted to publicity about the appeals and features of Tokyo. Making effective use of the Tokyo brand icon “Tokyo Tokyo Old meets New,” it rests on collaboration by the Tokyo Metropolitan Government and Tokyo Convention and Visitors Bureau with private-sector businesses.

【“The Sweetest City, Tokyo” project Sponsorship】
“Good Life with Books” Editorial Department and Media Business Bureau, The Asahi Shimbun Company
[Contact]
book-support@asahi.com